Beauty brandsCosmetic manufacturersClean-program teams
Novi Connect preparation guide for beauty brands and manufacturers
Novi Connect preparation is about clean, structured formula and supplier evidence. Missing trade names, supplier documents, packaging data, or certifications can slow retailer screening.
Beauty brands and manufacturers preparing for Sephora, Ulta, and other clean-program screening workflows that use Novi Connect.
When to use this guide
Use it before entering formulas, trade names, supplier documents, packaging data, and certifications into Novi Connect.
What to confirm
Formula, INCI, fragrance, supplier, claim, test, and portal records should match the current SKU and formula version.
What Novi Connect preparation is evaluating
Formula and INCI data.
Trade names, supplier documentation, packaging data, and certifications.
Common submission gaps and how manufacturers should support brand submissions.
Requirement map
Translate the review into evidence a team can actually assemble: source files, structured fields, owners, reviewer decisions, and renewal dates.
Requirement areaWhat to prepareWhy it matters
Formula / ingredients
formula, INCI, trade names, supplier specs, SDS, COAs, IFRA and allergen statements, packaging data, certifications, and claims support sKU and formula version mapping
Shows whether the product can meet Novi Connect preparation expectations without a late reformulation.
Testing and COAs
Ingredient screen, Fragrance review, COA review, Packaging evidence, Certification validation
Gives reviewers batch-level evidence instead of a generic quality claim.
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What documents should teams prepare for Novi Connect preparation?
Start with the Novi Connect preparation review path, then build the packet around the evidence a reviewer will actually ask for: product data, supplier documents, current certifications, SDS where relevant, COAs or testing evidence, claim support, labels, insurance, and operational setup records.
Does Novi Connect preparation require a GMP certificate or third-party certification?
It depends on the product category and review path. Check whether the retailer expects a facility certificate, product certification, audit report, or accepted third-party framework, then confirm the scope, issuing body, and expiration date.
Does Novi Connect preparation require a COA or lab testing?
COAs and lab tests are commonly relevant for supplements, food, cosmetics, and products with safety, purity, contaminant, or claim risks. Retailer-ready COAs should match the finished product or batch and should identify the lab, method, date, and tested attributes.
What commonly delays Novi Connect preparation reviews?
The slowdowns are usually evidence mismatches: stale certificates, incomplete supplier data, missing fragrance or allergen support, COAs tied to the wrong product or batch, unsupported claims, portal-field mismatches, insurance language issues, and EDI or carton-label errors.
Can a contract manufacturer help with Novi Connect preparation readiness?
Yes. Contract manufacturers can standardize formula, specification, COA, SDS, allergen, facility, batch, and supplier packets, then keep retailer-specific overlays separate so brand customers receive evidence that maps to the program they are pursuing.
Are public Novi Connect preparation requirements the full requirement set?
Usually not. Use public Novi Connect preparation information for preparation, then confirm the current submission packet in the retailer portal, supplier manual, screening platform, or compliance-team channel.
Retailer requirements change, and many retailer manuals, routing guides, and restricted substance lists are private or NDA-protected. This guide is educational and should not be treated as legal advice or a substitute for the retailer's current vendor portal, supplier manual, or compliance team guidance. Valent is not affiliated with the retailer unless a specific partnership is separately stated.